"The term ‘beta’ as we know it in the software industry and the way it’s being used by Google is not really the same type of use," Rochelle said. "We’re selling these products, and we don’t treat them internally like they’re a beta." I really welcome this. It is problematic promoting Beta testing (because that is what you do with a Beta) when the biggest company on the web uses the term in an inappropriate way.

And yet they still call them betas.