Regular readers of this blog (me, mostly), will recall that last November I came over all George W, with the post Wanted: A Guide To Community Marketing At Mozilla (the dead or alive was implicit). Three months, roughly 50 litres of coffee, one baby and another apparently failed Liverpool Premier League title attempt later*, we have such a beast: the Mozilla Community Marketing Guide.
The genesis of this idea came from Jane. When we first met up, she was keen to make it easier for people to get involved with everything we’re doing. Sure, there is a very vibrant community at SpreadFirefox, the exciting appearance of SpreadThunderbird, (and seriously, spread Thunderbird – I cannot believe the mail clients that some members of my family have been persuaded to use), but if you are passionate about, say, Firefox, and want to get involved, it can be hard to know where to jump in.
Similarly, many people already have well-formed ideas about something they want to do. We want it to be as easy as possible to find the resources that were available, and to get in touch with other people to make things happen.
And along the way, it’s been great to meet people like Alina, who confirmed to me something else that we need to do: to make Mozilla marketing as “buildable” as we can, so that she can go and do the things she wants to do, and tell her story. Above all, that is what Mozilla means to me.
So, I am happy that today we’re launching our Community Marketing Guide: a big thanks to everyone who has contributed text, pictures, ideas and, yes, corrected spelling mistakes. The guide is an attempt to catalogue all of the marketing resources we have, and as such is bound to be incomplete. But over time we will add to it, and identify what is missing. Indeed, it should also help us to identify those things that we do not have today but that we want (presentation templates, anyone?). Please visit the site, and let us know what you think.
*p.s. Don’t give up, it’s only February